The High Protein Diet
To understand weight loss is, it is first necessary to understand the basic concept of our energy requirements. The following two points explain this concept:

All people, even those who are sedentary, expend a certain amount of energy every day. The energy required in a single day varies from individual to individual. Work habits, age and body composition are all factors.

Everyone must consume food, which contains various proteins, fat, and carbohydrates to replace energy lost and to maintain general health.

If we do not receive our daily intake of food (i.e. calories), our bodies will compensate by drawing on their own reserves, which are essentially our fat stores and lean body tissue. This is when weight loss occurs. In fact,
weight loss, for any individual, can only occur when there is a negative daily caloric intake with respect to the individual's energy expenditure.

Example: a female office worker, age 30, with little or no exercise regime, might require 2,000 calories a day to maintain her existing weight. Weight loss will only occur if her daily food intake is less than 2,000 calories.
The general rule to follow is 1 gram of weight loss for every deficit of 7 calories per day. Again, this is the only way weight loss will occur.

The Role of Protein Supplements
As was stated previously, when the body experiences a negative calorie intake, it will compensate by taking from both its fat stores and lean body tissue to maintain its energy requirements. This is counterproductive,
however, as most people are only concerned with their unwanted fat stores while dieting, and would like to preserve their lean body tissue. To correct this, protein supplementation is necessary. Studies show that in
order to maintain nitrogen or protein balance (in other words, lean bodymass) on a calorie restricted diet, an average woman must ingest at least 80-100 grams of protein a day. Otherwise, the body will lose fat
and lean body mass, with possible grave consequences. Consistent protein intake with protein supplements on a daily basis with a restricted calorie diet is essential.

Types of Protein Supplements for Weight Loss
The supplement must contain adequate amounts of high quality protein; yet remain low in overall calories and fat. In fact, high protein supplements will make no difference with your weight loss unless taken in conjunction
with a restricted calorie diet. Otherwise, the excess protein will be converted into fat just like any other energy
source.  

Also, the protein ingested must have adequate amounts of essential as well
as non-essential amino acids to be effective for weight loss, and to maintain
lean body mass. Essential amino acids, such as  Tyrosine (a precursor of catecholamine) and tryptophan(a precursor of seratonin) are vital for consistent and comfortable weight loss. In fact, the serotonin from tryptophan has been shown to work on the satiety center of the brain. In other words, it creates a feeling of fullness while dieting!

Bonus: protein, like carbohydrates, does supply calories, and therefore energy. Unlike carbohydrates, however, the body uses more energy to break down protein. Simply put, your body will burn more calories converting protein into energy than it would converting simple carbohydrates. Result: More weight is lost!

WHY BAR PROTEIN SUPPLEMENTS TO LOSE WEIGHT
As has been stated, safe, effective weight loss will only occur when there is a negative daily deficit of calories, coupled with adequate amounts of high quality protein. For people who try using this food  only - even those who have some knowledge of nutrition-this would be a very difficult, time-consuming task. Most of us-especially those who are working full time, or who have children, simply do not have thetime or knowledge to buy and correctly prepare foods that have a low calorie profile, and yet still can provide us with the protein and other nutrients we need to lose weight and remain healthy. Such attempts may even be dangerous, and at least, ineffective.

The answer to this problem is to incorporate Protein Supplements within a prescribed dietary plan. Our protein supplements are specifically designed to supply your body with the necessary amount of protein without the
added calories and dietary fat found in most common protein rich foods, such as dairy and meat. In fact, these supplements have one of the highest ratios of protein to carbohydrate levels per serving of any other weight loss
supplements found in the U.S. The vast majority of weight loss programs utilize our protein supplements today because they are the most effective and safest way to lose weight.